Mockup A · Heirloom. Premium, for second and third-generation family businesses. Photos, stories and quotes are placeholders.
Fractional CFO · Southeast Asia

Built over generations.Ready for the next one.

CFO Lab Asia gives family and founder-led businesses a senior finance partner without the full-time hire. We help you keep what works, fund what comes next, and plan the exit on your own terms.

Book an introductory call → See how we work
Three stages
Sustain · Scale · Exit
Engagements
From RM12,000
Based in
Malaysia, serving SEA
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Why we exist

Most family businesses do not need a revolution. They need someone who reads the numbers the way the founder did, and can explain them to the bank, the board, and the next generation.

Every business has chapters. We help you write the next one.

Scroll to turn the page
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I

The founding

Someone built it by instinct. Cash in the drawer, suppliers on first-name terms, the books in one head.

Instinct
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II

The growing years

More outlets, more staff, more lines. Margins get harder to see. The bank starts asking for reports nobody has time to write.

Complexity
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III

The handover

A new generation steps in with new ideas. Before anything changes, everyone needs to agree on what the numbers actually say.

Clarity
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IV

The next chapter

Hold steady, expand across the region, or prepare a sale. Each path needs a different plan. This is where we come in.

Direction
InstinctComplexityClarityDirection

Where is the business headed?

We do not start with what we do. We start with what you want. Pick the stage that sounds most like you.

The business is stable and makes money. You want to protect margins, see cash clearly, and stop running on memory.

  • Monthly management reporting
  • Unit economics and margin tracking
  • Cash flow forecasting
  • Cost review across outlets or lines
UsuallyProfitable, 10+ years old, owner still signs every cheque.

The work

Six things we are asked for most. Each engagement is scoped to your stage after a first conversation.

01

Financial modelling

A living model of your business that the board, the bank and investors can all read.

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02

Pitch deck & narrative

The story of the business, told in numbers first and adjectives second.

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03

Market expansion

Research and a plan for the next country, channel or line, with the cost of getting there.

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04

Unit economics

What each product, outlet or customer really earns, tracked month by month.

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05

Investor reporting

Clear updates and a capital plan, so the next raise is a conversation and not a scramble.

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06

Fundraise & exit prep

Data room, diligence readiness and a structure buyers or investors can say yes to.

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Engagements start from RM12,000 per project.

Scope your engagement →

Selected engagements

Sample layout  Stories below are placeholders to show the layout. Real client work replaces them.

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Food manufacturing·Third generation·Scale

Refinanced legacy debt and opened a second market in eighteen months.

RM0Mdebt restructured
0new markets
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Retail group·Second generation·Sustain

Found the four outlets quietly eating the group's margin.

0margin recovered
0to first findings
My father ran the company from memory. For the first time, my siblings and I are looking at the same numbers and arguing about the right things.
Sample quote · Chairman, family-owned manufacturer
The bank meeting took twenty minutes. They had never seen our business explained that clearly, and neither had we.
Sample quote · Managing director, logistics group
We thought we were years away from an exit. CFO Lab showed us which buyers already valued what we had.
Sample quote · Founder, consumer brand
Shu QiFounder portrait
to be supplied
A note from the founder Draft copy

Finance should feel like a steady hand, not a sales pitch.

Placeholder for Shu Qi's own words. A short, personal paragraph on why CFO Lab exists and who it is for works better here than a list of credentials.

A second paragraph can name the kind of business that is a good fit, and be honest about the kind that is not.

Shu Qi
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Monthly · By invitation

An evening a month with founders and investors.

Our monthly VC hangouts are small, unhurried and off the record. A good way to meet us before you ever book a call.

Ask for an invitation →

Begin with a
conversation.

An introductory call, with no obligation. We listen first, then tell you honestly whether we are the right fit.

Book an introductory call →
shuqi@cfolabasia.com +60 11-1121 7342